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"With my first two
novels coming out, I'm so thankful for AuthorMBA's Powerhouse
Marketing training. It gave me pats on the back for those things I'm
already doing, and great ideas that I never thought of -- all wrapped up
in a practical, fully customized marketing plan. Additionally, the
training is presented in such an easy-to-follow, hands-on, and friendly
style, I felt like I was having a tête-à-tête with Kay Lockner herself."
~
Wendy Toliver,
The Secret Life of a Teenage Siren (Simon Pulse, 12/07)
"Powerhouse Marketing is the yellow brick road, step by step
approach to developing a successful marketing plan. Hands on, useful
advice that makes sense whether you’re a beginner or veteran in the
business. If you want your next book sale to be a winner, you can’t
afford to pass this up!"
~
Jaci Burton,
Riding Wild (Berkley HEAT, 2/08)
"Powerhouse
Marketing is amazing! It takes the almost-overwhelming prospect of
creating a marketing plan and lay sit all out in simple, fun steps that
work! I'm so impressed with my new
plan - all thanks to this program.
Where before, promoting my book felt like tossing spaghetti against the
wall (try anything and everything and hope something would stick), I'm
confident this plan will give me a clear, solid direction toward
success."
~
Tawny Weber,
Risque Business (Harlequin Blaze, 9/08)
"Kay Lockner's Powerhouse Marketing is a must
for any author
confused, concerned, or completely terrified at the prospect of
self-promotion. Through a series of simple yet powerful steps, this
crash course leads you from vague dreams of making a significant
difference in your career to having a concrete, customized marketing
plan and the confidence to implement it. Marketing doesn't have to be
painful or pricey to be effective. Not if your first step is Powerhouse
Marketing."
~
Tera Lynn Childs,
Oh. My. Gods. (Dutton, 5/08)
"This course is exactly what I needed right now. I am between books,
having just gotten a contract and beginning a new series, and it's vital
that I have a strong plan of action for marketing. This material,
combined with the outstanding information I've gained in other courses,
such as Snap Planning, Career Master
Class, and PR Bootcamp, ought to give me a solid foundation for success.
The layout of the course is simple to follow, and I like having the
freedom to pursue it at my own pace. I'm rather fast -- I tend to
overwork -- and this lets me zoom if I want, or take a day off to pursue
other opportunities. Thank you for creating a such a powerful
program. Like all the courses at AuthorMBA, this one is an author's
dream."
~
Kayelle Allen,
author and founder of
Marketing for Romance Writers group
“This course is fabulous. I love the fact that it can be
done at any
pace--a boon to time-strapped writers with families and other jobs who
sometimes can't dedicate a week or two to a scheduled on-line class. And
it's so wise--you explain that marketing is not just throwing money into
bookmarks and pens, but weighing time, financial, and life requirements.
This course shows how every writer can strike a balance among them and
create a plan that works for her individual situation. Oh, yes--and as a
writer, I appreciated the clarity and humor of the text.”
~
Marissa Doyle,
Bewitching Season (Henry Holt, 4/08)
"Kay
Lockner is a marketing goddess! Her
Powerhouse Marketing On-Demand Training will teach
you to use your time, money and imagination to its fullest as you work
your way through the marketing maze. Most highly recommended for authors
at all levels in their publishing careers."
~
Gia Dawn,
Dunmore Rising (Samhain, 6/08)
"Powerhouse Marketing: Creating Your Perfect Custom Marketing Plan
offers writers a road map on the often bumpy path to self-promotion. It
guides the writer, but leaves plenty of elbow room for unique
creativity. Wish I’d had something like this when I sold my first book."
~
Jocelyn Kelley,
Kindred Spirits (Signet Eclipse, 3/08)
"Whether you are an introvert or an extrovert, this is the information
you need to create a customized marketing plan. Step-by-step it guides
you on how to get the most out of the time and money you invest in your
career. Any author serious about their career should take advantage of
this information and set it to work immediately."
~
Stephanie Hale,
Twisted Sisters (Berkley Jam, 4/08)
"Thorough and completely customizable to your individual goals,
AuthorMBA's Powerhouse Marketing course is a must-have road map
for authors wanting to take control of their careers and successfully
market their books. I wish I would have had it as a debut author!"
~
Heather
Grothaus, The Highlander (Kensington, 9/08)
"Powerhouse Marketing is an easy approach to developing a market plan
for your novel(s). Logically presented it causes you to 'think' of the
best possible way to build a reading followship that will follow you
through your career. I wouldn't hesitate to recommend this on-demand
course."
~
Donna Caubarreaux
"With one powerhouse of a manual, Kay Lockner provides authors with a
crash course in marketing success. Powerhouse Marketing helps
authors identify their goals and markets, make the most of their Writing
Brands, and develop a customized marketing strategy ideally suited for
each author's unique needs. It's a must-buy for any author looking for a
competitive edge!"
~
Jenn Stark,
Personal Branding expert (www.knowyourbrand.com)
"Writing the book was the easy part. When I realized all the work
involved with standing apart from the crowd of other writers, my head
swiveled like the girl in the Exorcist. Until I read the
Powerhouse Marketing course. Then everything fell into place. It
detailed by summary and workbook pages how to get the biggest bang for
my book. This is a course that is a must-take whether you're a
seasoned writer or just starting out."
~
Jane
Greenhill, Booty Call for Murder (Wild Rose Press)
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Powerhouse Marketing training guide
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"It's one of the top 5 classes I've ever taken (and I've taken hundreds
over the years.) My expectations were exceeded on every level. I now see
the difference between hoping and wishing all will go well, versus
taking smart action to create my dreams. Empowering and enlightening! I
can't wait to apply these actions to my career. Kay not only knows the
material inside out...she knows how to communicate and explain it in a
manner that inspires learning and sparks ingenuity."
~ Cate Noble, Baddest Bad Boys (Kensington
Brava, 5/08)
"This workshop has been extremely
valuable in getting me started in building a real career plan! I've been
writing for years, hoping one day it would be my full-time career. Now I
have the tools I need to make 'one day' a reality."
~
Saralee Etter, A Limited Engagement (Cerridwen
Cotillion, 8/07)
"This rocked. It was easy to follow, fun to do and always encouraging me
to feel good with my process. The homework setup was beyond top-notch. I
feel like I have a much clearer view of my direction and while much of
the information I put into my Snap Plan was already known, now its all
in one solid format for me to use."
~
Tawny Weber,
Risque Business (Harlequin Blaze, 9/08)
"Fantastic! Kay was kind enough to answer a query
I made, suggesting it
was the first class to take to really help me launch my career. She was
right! The workshop has crystallized career goals and how I'm going to
achieve them. It also made me think about the aspects of my professional
image from brands
to personal appearance. When I truly process all this,
I'll be able to move thru my professional -- and personal -- life with
more confidence and power."
~
Nancy Haddock, La Vida Vampire (Berkley
Trade, 4/08)
"I loved it! The workshop helped me narrow down my goals and gave
me the tools needed to work toward achieving those goals as well as
implementing my career plan."
~
Beth Andrews,
Not
Without Her Family (Harlequin
Superromance, 6/08)
"Both inspiring and
pragmatic, the Snap Planning workshop helps authors zone in on their
wildest career dreams and then find the tools necessary to turn dreams
into reality."
~
Mary Lennox, My Lord Beast (Five Star,
4/05)
"I
loved this workshop! I wish I'd taken it a year ago. It would have made
my career decisions so much easier this year. I've always been a
planner, but I never thought to lay things out in this format.
Everything was just sort of loose in my head. Now I have a living
document that can change with me, but also guides me as I make decisions
about how to proceed. The lessons are clearly organized, well-written,
and the worksheets help me break everything down."
~
Aryn Kennedy
"I have a business degree, but I couldn't figure out how to apply my
business savvy to my writing. I knew I needed something concise to focus
on and my final Snap Plan is perfect! I only have to glance over both
sides of a single page and I know where I'm headed and what I need to do
next to get there! My Snap Plan is a godsend! My hopes and dreams have
been solidified into goals, and I am more focused and less intimidated
by what I want to accomplish. If I get even half of my Career Vision
accomplished, I'll consider myself a great success - but I now have the
tools to believe I can even exceed the goals I've written down!"
~ Kitty Bucholtz
"After everything I learned, I started looking at one of the pages we
did every day before writing. That was a couple months ago, and I'm
still doing it! It's very focusing. Who was it that said you tend to go
in the direction you're looking? Well, things are going in the direction
that the workshop helped me to look. Real content, real work ... and
real results!"
~ Natasha Fondren
"The interactive nature of the assignments and the step-by-step
instructions were so helpful. I feel like I am now armed with a real,
workable plan for my career. Kay rocks!"
~ Jaye Wells
back to
Snap Planning training guide
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"Your forms were
spectacular. I'm a real 'forms' person and yours really hit the mark.
Others should take advantage of the work you put into them!"
~
Susan Meier,
Millionaire Dad, Nanny Needed (Harlequin Romance, 8/08)
"This is a workshop
that will help you see where you are as a writer, how you can further
your career, and what you need to do to make your money work for you.
Kay will make you think, will make you work, but she does it in such a
way that you enjoy it - and learn a lot in the process. Her comments are
gentle, but extremely helpful and her willingness to pass on her
abundant knowledge is beyond compare."
~
Vicky Burkholder,
Prime Time (Cerridwen Press, 3/07)
"Finally! Real
tools for serious writers. The Career Check-up is
thought-provoking, comprehensive, helpful, and motivating. Yet another
high-caliber product from AuthorMBA."
~ Cate Noble, Baddest Bad Boys (Kensington
Brava, 5/08)
"After
everything I learned, I started looking at one of the pages we did every
day before writing. That was a couple months ago, and I'm still doing
it! It's very focusing. Who was it that said you tend to go in the
direction you're looking? Well, things are going in the direction that
the workshop helped me to look. Real content, real work ... and real
results!"
~ Natasha Fondren
"This workshop
helped me see where my career stands and where it's going. I have a
stronger sense of vision and purpose as I go forward. Kay is
encouraging, yet very clear about how hard we'll have to work to make
this check-up worthwhile. Her gentle yet firm guidance pushed me to dig
a little deeper so I could get the best benefit from it."
~
Aryn Kennedy
back to
Career Check-Up training guide
**
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**
"AuthorMBA takes professional
training for writers to an even higher level with Research the Markets
Like a Pro on-demand training! This affordable, downloadable package of
lessons, worksheets and supplemental materials makes market research
easy to learn and apply. A must for any serious writer shaping -- or
reshaping -- a career! AuthorMBA rules!"
~
Nancy Haddock, La Vida Vampire (Berkley
Trade, 4/08)
"Kay
Lockner's Research the Markets Like a Pro is a must have for
every author. Concise and easy to follow, her lessons on market
research show how to analyze current market trends and predict future
trends to help authors of every stage of their careers maximize
their potential while achieving their goals. If you want to break out in
a big way, a Kay Lockner course is the way to go!"
~
Beth Andrews,
Not
Without Her Family (Harlequin
Superromance, 6/08)
"Kay Lockner's
comprehensive, step-by-step approach in Research the Markets Like a
Pro helps authors identify and evaluate industry trends, the
competition, and the position of their work within the marketplace.
Highly recommended for any writer looking to create a strong Brand to
help them stand out in the industry!”
~
Jenn Stark,
Personal Branding expert (www.knowyourbrand.com)
"If writing is your business, you won't want to miss Research the
Markets Like a Pro on-demand training from AuthorMBA. Let's face it,
business means selling, and selling means you have to know your market.
In this easy to follow, self-paced, downloadable course, Kay Lockner
guides you through researching today's marketplace and predicting
tomorrow's trends -- tools needed as you move your career forward. Do
your self a favor and learn to 'research like a pro!'"
~
Kellie Finley,
M.B.A., business & technology consultant, romantic suspense writer
back to
Research the Markets Like a Pro
training guide
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