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Do you need help planning the next step to take in your career? Do
you dream of having a marketing plan that helps you make the most of
those hard-earned advance dollars (and causes you minimal headaches in
the process)? Do you wish you could spot trends in the market
before they hit
so you can be the first to capitalize on them?
Welcome to the AuthorMBA
Training Guides Series!
Each training guide is jam-packed with practical lessons, tips and ideas to guide
you, and worksheets to help you immediately apply the information to your career. All of this in a convenient .pdf format you can
read on-screen or print and put in a binder. You can also
purchase Microsoft Word versions of the worksheets for most courses if
you prefer a more high tech approach (like we do!).
Best of all, you can pick and choose the training guides that best fit
your situation to create your own perfectly tailored training program. We've even priced
it for budget-conscious writers like you.
How can you lose?
BREAKING NEWS... AuthorMBA is pleased to announce we now
offer gift certificates.
You
asked for 'em, you got 'em! Treat your writing buddies (or
that special writer in your life) to a career-changing training
guide or use them as prizes in your writing chapter to help members
take their careers to the next level.
MARKETING
1)
Powerhouse
Marketing: Creating Your Perfect Custom Marketing Plan
CAREER
PLANNING
2) Snap Planning:
7
Steps to a High Impact Career Plan
3) The AuthorMBA
Career Check-Up
BUSINESS
SAVVY
4) Research the
Markets Like a Pro: A Step-by-Step Guide to Understanding What's Hot,
What's Not, and What's Next in Your Genre
OR... purchase an AuthorMBA gift
certificate and let your favorite writer choose the course
that's right for them!
POWERHOUSE MARKETING:
Creating Your Perfect Custom Marketing Plan
RAVE REVIEWS:
"With my first two
novels coming out, I'm so thankful for AuthorMBA's Powerhouse
Marketing training. It gave me pats on the back for those things I'm
already doing, and great ideas that I never thought of -- all wrapped up
in a practical, fully customized marketing plan. Additionally, the
training is presented in such an easy-to-follow, hands-on, and friendly
style, I felt like I was having a tête-à-tête with Kay Lockner herself."
~
Wendy Toliver,
The Secret Life of a Teenage Siren (Simon Pulse, 12/07)
"Powerhouse Marketing is the yellow brick road, step by step
approach to developing a successful marketing plan. Hands on, useful
advice that makes sense whether you’re a beginner or veteran in the
business. If you want your next book sale to be a winner, you can’t
afford to pass this up!"
~
Jaci Burton,
Riding Wild (Berkley HEAT, 2/08)
-
Click here for more rave reviews of
Powerhouse Marketing -
COURSE DESCRIPTION:
Do you throw
marketing money out the window doing what other people say works without
measuring the results you get in return? In
addition to being expensive, that strategy also makes it difficult to know what's working for you (and worth investing in the
next time!) and what can be scrapped in lieu of a new approach.
It can also mean adding unnecessary headaches and time sucks to your
already hectic writing career. Who has time for that?
If you want to save yourself time, money, and frustration when marketing
your books (and yourself!), the single best thing you can do for your career is create a
simple, well-rounded marketing plan that's perfectly tailored for your
goals, personality, and lifestyle. One that puts you firmly in the
driver's seat and lets you measure how you're doing every step of the
way.
Powerhouse Marketing will guide you step-by-step through:
●
defining specific marketing goals for every area of your career
●
articulating your financial, time, and lifestyle constraints
to set yourself up for
success
from the get-go
●
identifying your strengths, weaknesses, personality traits, and work style to
tailor your
marketing plan specifically for you
●
brainstorming cool new ideas in a wide range of marketing categories
●
weighing your options to make sure your plan hits your target audiences in
the most
effective way
●
incorporating simple strategies for measuring the success of your marketing
efforts so
every penny (and minute of your time) count
●
finalizing a well-rounded marketing plan that's a perfect fit for you
Our goal is to help you make sure
you’re taking a comprehensive approach to marketing so you're making the
best choices you possibly can and not leaving any missed opportunities
on the table.
You work hard. Your marketing plan should too. Let us show
you how to be marketing savvy the AuthorMBA way!
 Take a
peek at the full Table of Contents
●
Length: 56 pages, including 17
pages of worksheets and planning
templates
●
$24.00 for the entire program in .pdf form (lessons and
worksheets)
●
Supplemental worksheets: $5.00 for
Microsoft Word editable
worksheets
** BUY NOW
-or- Give as a gift with an AuthorMBA
gift certificate
-
Return to list of
courses -
SNAP PLANNING:
7 Steps to a High Impact Career Plan
RAVE REVIEWS:
"It's one of the top 5 classes I've ever taken (and I've taken hundreds
over the years.) My expectations were exceeded on every level. I now see
the difference between hoping and wishing all will go well, versus
taking smart action to create my dreams. Empowering and enlightening! I
can't wait to apply these actions to my career. Kay not only knows the
material inside out...she knows how to communicate and explain it in a
manner that inspires learning and sparks ingenuity."
~ Cate Noble, Baddest Bad Boys (Kensington
Brava, 5/08)
"This workshop has been extremely
valuable in getting me started in building a real career plan! I've been
writing for years, hoping one day it would be my full-time career. Now I
have the tools I need to make 'one day' a reality."
~
Saralee Etter, A Limited Engagement (Cerridwen
Cotillion, 8/07)
-
Click here for more rave reviews of
Snap Planning -
COURSE DESCRIPTION:
Beginning writers and bestselling authors alike can benefit from
having a simple, inspiring career plan to guide them. Whether you’re
working toward that first sale or aiming for the New York Times bestseller
list, knowing where you want to go and how you plan to get there can
make all the difference in achieving your goal. The Snap Plan is a short
and sweet, high impact career plan… a snapshot of your purpose, vision,
brand, goals, and much more. It’s everything you need to
help you stay focused and motivated, all on one sheet of paper. What
more could a busy writer ask for?
Snap Planning will help you:
● create a long-term career vision that inspires
you
● identify what makes your work stand out from
the crowd
● develop a comfortable image and persona that
makes you feel confident in
any
professional setting
● define an action plan that keeps you focused on
setting and achieving goals that
keep
you on the most direct path to where you want to go
● design a custom rewards system that gives you
incentive to keep working, even
when
you'd rather do anything but work
You’ll finish this practical, hands-on program with a complete, personalized career
plan to help you stay on track and pursue your goals with confidence.
If
you want to take your writing career to the next level—whatever level
that may be—let the Snap Plan be your guide!
Take a peek at
the full Table of Contents
●
Length: 55 pages, including 16
pages of worksheets and planning
templates
●
$24.00 for the entire program in .pdf form (lessons and
worksheets)
●
Supplemental worksheets: $5.00 for
Microsoft Word editable
worksheets
** BUY NOW
-or- Give as a gift with an AuthorMBA
gift certificate
-
Return to list of
courses -
THE AUTHORMBA CAREER CHECK-UP
RAVE REVIEWS:
"Your forms were
spectacular. I'm a real 'forms' person and yours really hit the mark.
Others should take advantage of the work you put into them!"
~
Susan Meier,
Millionaire Dad, Nanny Needed (Harlequin Romance, 8/08)
"This is a workshop
that will help you see where you are as a writer, how you can further
your career, and what you need to do to make your money work for you.
Kay will make you think, will make you work, but she does it in such a
way that you enjoy it - and learn a lot in the process. Her comments are
gentle, but extremely helpful and her willingness to pass on her
abundant knowledge is beyond compare."
~
Vicky Burkholder,
Prime Time (Cerridwen Press, 3/07)
-
Click here for more rave reviews
of Career Check-Up -
COURSE DESCRIPTION:
Is your writing career everything you want it to
be? If not, do you know how to make the right changes - or the right
combination of changes - to make your career vision a reality? If you
answered no to either question, the AuthorMBA Career Check-Up was
designed for you. It's an opportunity to clearly identify what's working
in your career and what's not (and why).
The Career Check-Up is unlike anything else out there. It's
an annual physical for your writing career to keep it healthy and
fit (or to prescribe emergency measures to get your career back to being the
picture of health!). If you're multi-published, you'll learn how
to identify those subtle trends driving your career and make the
necessary changes to keep your career growing. If you're a serious
writer still pursuing that first contract, we'll teach you what you need
to know the moment you sign so you can use your advance and promotional
opportunities to greatest advantage.
We'll evaluate every aspect of your career, including:
●
bottom line tangibles like
financials and contract trends
●
other tangibles like marketing effectiveness, web strategy, and productivity
● intangibles like industry
reputation, networking, career satisfaction, and professional
development
●
work style issues like organization, time and task management, and goal setting
effectiveness
●
work/life issues like priorities, balance and personal growth
This is a hands-on, dig-deep training guide designed to help you zero in on exactly which
areas need major attention and which areas you can capitalize on for
greater success and career satisfaction. Check it out today for a
one-of-a-kind career physical you can use for years to come!
Take a peek at
the full Table of Contents
●
Length: 83 pages, including 25
pages of worksheets and planning
templates
●
$24.00 for the entire program in .pdf form (lessons and
worksheets)
●
NOTE: Due to the format of
the worksheets in this course, no editable
Microsoft Word
supplement is
available.
** BUY NOW
-or- Give as a gift with an AuthorMBA
gift certificate
- Return to list of
courses -
RESEARCH THE MARKETS LIKE A PRO:
A Step-by-Step Guide to Understanding What's Hot, What's Not, and
What's Next in Your Genre
RAVE REVIEWS:
"AuthorMBA takes professional
training for writers to an even higher level with Research the Markets
Like a Pro on-demand training! This affordable, downloadable package of
lessons, worksheets and supplemental materials makes market research
easy to learn and apply. A must for any serious writer shaping -- or
reshaping -- a career! AuthorMBA rules!"
~
Nancy Haddock, La Vida Vampire (Berkley
Trade, 4/08)
"Kay
Lockner's Research the Markets Like a Pro is a must have for
every author. Concise and easy to follow, her lessons on market
research show how to analyze current market trends and predict future
trends to help authors of every stage of their careers maximize
their potential while achieving their goals. If you want to break out in
a big way, a Kay Lockner course is the way to go!"
~
Beth Andrews,
Not Without Her Family (Harlequin
Superromance, 6/08)
-
Click here for more rave reviews of Research the Markets Like a Pro
-
COURSE DESCRIPTION:
If you want to be competitive in the long run, you need to understand
your genre. Too many writers spend their days chasing trends only
to find out they're a day late and a dollar short by the time their book
hits the shelves. Markets can change on a dime, and savvy writers
need to be able to keep pace without scrambling to catch up.
Now you can.
Research the Markets Like a Pro is the first training program of its kind,
designed specifically to help you get a good grasp of what's hot and
what's not, what's poised for breakout, and what may be coming down the
pike in your genre that you can be the first to capitalize on. In
this AuthorMBA exclusive training guide, you'll learn how to:
●
determine the key players and hot trends in your genre
●
assess how the market has changed in the last year
●
identify niches within your genre that are poised for breakout
●
evaluate how the genre may be influenced by the world around us
●
apply what you've learned to create a smarter, more proactive action
plan for your career
Careers are made by spotting (or creating) a hot new opportunity and
being first to market with the perfect book to fill that need. Are
you ready to make it your book?
Take a peek at
the full Table of Contents
●
Length: 33 pages, including 12
pages of worksheets and planning
templates
●
$19.00 for the entire program in .pdf form (lessons and
worksheets)
●
Supplemental worksheets: $5.00 for
Microsoft Word editable
worksheets
** BUY NOW
-or- Give as a gift with an AuthorMBA
gift certificate
-
Return to list of
courses -
DISCLAIMER
AuthorMBA training guides are business training products designed
to help writers embrace the business side of their writing careers. None of the information presented should be construed as
providing professional counseling.
Course materials are based solely on the business experience of the
course developer and should be viewed from within that context. We encourage
students to follow the advice of a licensed professional on all matters
of general psychology.
In addition, AuthorMBA encourages all students to
check with their own financial
and legal professionals to
verify they are in full compliance with the laws that apply to them and
their individual situations.
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